In the world of digital products, understanding product rights is important. Basically there are four different types of licenses that a product can have. As a purchaser, it’s important to understand what you can and cannot do with a digital product once you buy it. Here are the basic definitions of what each product rights license means. However, keep in mind that the individual license that comes with each product will specifically explain the product rights.
What are Private Label Rights?
Private Label Rights (PLR) allows you to use the content in a number of ways. One of the advantages of PLR content is that you are allowed to edit it and in most cases put your name on it.
Basically, when you have a product with Private Label Rights, you have the advantage of changing the product. This means, if the product is a pack of articles, you can rewrite them. If the product is an ebook or digital report, you can change the content in it and claim authorship.
Most times, Private Label Right (PLR) products do not allow you to resell them. However, sometimes you can get PLR with a reseller license, depending on the product.
What are Personal Use Rights?
Personal Use Rights means that you can only use the product for your own personal needs. Typically there are many ebooks on the market that have Personal Use Rights, meaning they are for your own reading purposes and may not be sold or given away.
What are Master Resale Rights?
Master Resale Rights allows you to resell the digital product to others, and those who purchase the product from you, get the rights to sell the product as well. With Master Resale Rights, you can typically tweak the sales page, but cannot alter or change the main product in any way.
What are Resale Rights?
Resale Rights allows you to resell the products to others, however, they are receiving the product for their Personal Use Only and cannot resell it to others.